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ONLINE TRAINING

RETAL BEAUTY CONSULTANT

Build Expertise, Boost Performance, and Elevate Customer Relationships

Our Retail Beauty Consultant Course equips beauty professionals with the essential knowledge and skills to excel in the retail beauty industry. Designed to provide a solid foundation in beauty product knowledge, customer service, and effective sales techniques, this course empowers you to deliver exceptional experiences and meet your performance goals.

By mastering key beauty concepts, from skincare to makeup and fragrance, you’ll build confidence and gain the expertise needed to foster trust and loyalty with your customers. This course not only sharpens your selling skills but also enhances your ability to tailor recommendations and provide personalised beauty solutions.

Developed with the input of industry experts, our interactive training program offers an engaging and hands-on learning experience. The curriculum covers everything from product ingredients to understanding diverse beauty needs, ensuring you stay ahead in a competitive market.

Whether you’re aiming to boost your retail sales or develop long-term client relationships, this course is designed to help you achieve your goals and succeed in the beauty industry.

Our competency modules can be taken individually, or you can choose to complete all of them for the full course experience.

Each Course includes

Downloadable templates and cheat sheets

Vidéos tutorielles et explicatives

Interactive activities and quizzes

A certificate of Completion when completed successfully the course

DISTANCE LEARNING

Skin and Skincare

This course is particularly suited to make-up artists and beauty sales advisers.

On completion of this course, you will :

  • Identify skin types and conditions
  • Analyse skincare ingredients and make appropriate recommendations
  • Understand how the skin works and how it ages

Beauty consultants, beauty professionals, make-up artists

2 options: autonomous or personalised support

In-depth exploration of skin types and skin problems
Personalised recommendations for effective skincare regimes
Understanding the ingredients in skincare products
Techniques for carrying out detailed consultations
Access to case studies for practice Educational videos for each aspect of skincare
Examples of skincare regimes adapted to different needs
Assessments to measure your knowledge and skills Ongoing support for questions and discussions

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DISTANCE LEARNING​

Makeup expert

Beauty consultant training focused on recommending and applying makeup products.

Upon completion of this course, you will:

  • Master colour theory and facial anatomy
  • Select and recommend products based on client needs
  • Create the most popular and requested looks

Beauty advisers, sales advisers

2 options: autonomous or personalised support

In-depth colour and shade theory

Mastering make-up application techniques for all skin types and tones

Creating personalised colour palettes Product recommendations adapted to clients with different levels of expertise, from beginners to experts

Practical application of products for a variety of looks

Detailed explanations of make-up product formulations

Advanced techniques for eyes, lips and complexion

Video demonstrations for each stage of the techniques

Practical assessments with personalised feedback

Suitable for beginners and professionals alike

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DISTANCE LEARNING

Cosmetics Sales Techniques

Training for make-up artists and beauty professionals wishing to improve their in-store customer service.
On completion of this course, you will be able to :

  • Welcome customers and present a range of products in a professional manner
  • Mastering consultative selling and making personalised recommendations
  • Managing sales objections and mastering cross-selling

Beauty professionals, make-up artists

2 options: autonomous or personalised support

Techniques for personalising customer service Identifying and managing different types of customer

Sales methods and loyalty techniques
Practical sales scenarios and service simulations

Access to detailed training manuals and videos

Assessments to test your customer service skills Interactive resources for e-learning

Real-time support to answer your questions

Training tailored to the specific needs of beauty professionals

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DISTANCE LEARNING​

Fragrances

Immerse yourself in the world of perfume with this specialist course for beauty consultants.

At the end of this course, you will be able to:

  • Understand the different olfactory families and their history
  • Get to know the great perfume creators and their olfactory signatures
  • Distinguish between fragrance concentrations and make tailor-made recommendations for your customers.

Beauty professionals, beauty consultants/

Email support.
Autonomous training

History and process of fragrance creation

Understanding scent families and fragrance notes

Techniques for recommending fragrances based on preferences and occasions

Developing personal consultation skills

Exploring fragrance ingredients Practical examples
Assessments to test your knowledge and skills Interactive learning with additional resources

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DISTANCE LEARNING

Retail Beauty Consultant Complete course

This comprehensive training course for beauty consultants is structured around three main areas, encompassing all our other training courses: make-up, perfume, skin care and sales techniques. Designed to meet the exact skill requirements of cosmetics brands and chains, it combines practical role-playing with hands-on exercises. This approach will enable you to acquire all the skills you need to excel in the field.

Beauty professionals, sales consultants, and people wishing to start a career as beauty consultants.

2 options: autonomous or personalised support

Multidimensional training: Covers 4 essential areas: Fragrance, Skincare, Sales and Make-up for a complete approach to beauty advice.

Suitable for all levels: accessible to beginners and professionals looking to improve their skills.

Mastering olfactory families: Learn to understand and advise customers on the different fragrance families and their characteristics.

Personalised skincare: Analysis of skin types to recommend skincare products tailored to the specific needs of each customer.

Mastering make-up techniques: Comprehensive training covering basic and advanced make-up techniques for all skin and face types.

Consultative and personalised selling: Sales techniques based on active listening, understanding customer needs and recommending tailored products.

Cross-selling and upselling: Developing skills to maximise sales while adding real value to the customer experience.

Hygiene and safety standards: Learn how to comply with hygiene standards for the safe and professional application of skincare and make-up products.

Ongoing support and practical resources: Access to training materials, personalised advice and follow-up to ensure that the skills acquired are applied.

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